What They Want

Russ's song 'What They Want' delves into the complexities of fame, relationships, and the music industry. The lyrics reveal a candid perspective on the superficiality and materialism that often accompany success. Russ begins by describing his entry into the rap game, emphasizing that he feels chosen and confident in his abilities. He introduces two women, Lola and Catia, who symbolize different aspects of his experiences with people who are drawn to his success. Lola, who feels like the ocean and enjoys indulgences, represents the allure and charm that come with fame. Catia, on the other hand, embodies the pretentiousness and opportunism that Russ encounters, as she transitions from acting bougie to becoming just another groupie.

The chorus, 'What they want, what they want, what they want / Dollar signs, yeah, I know it's what they want,' underscores the central theme of the song. Russ is acutely aware that many people around him are primarily interested in his wealth and status. This realization is further explored in the verses, where he reflects on his journey as a DIY pioneer in the music industry. Despite his hard work and dedication over nine years, he recognizes that people are now trying to get involved for their own gain. The reference to taking shots like Kobe and playing the goalie highlights his determination to protect his success and stay true to himself.

In the final verse, Russ addresses the manipulative nature of the industry, pointing out the puppets and those who pull the strings. He asserts his intelligence and business acumen, refusing to let anyone control him or his career. The mention of his grandfather, Pop Pop, turning in his grave if Russ were to let someone else become the boss of him, reinforces his commitment to independence and self-reliance. Ultimately, 'What They Want' is a powerful commentary on the challenges of navigating fame and maintaining authenticity in a world driven by material desires.