Samba-Enredo 2019 - E o Samba Sambou
G.R.E.S. São Clemente (RJ)
The Commercialization of Samba: A Nostalgic Lament
The song 'Samba-Enredo 2019 - E o Samba Sambou' by G.R.E.S. São Clemente (RJ) is a poignant critique of the commercialization and transformation of samba, particularly in the context of Rio de Janeiro's famous Carnival. The lyrics lament how samba, once a grassroots cultural expression deeply rooted in the community, has been overtaken by commercial interests and lost its traditional essence. The opening lines set the tone by highlighting how the common people, who were once the heart and soul of samba, have been marginalized and pushed out of the celebration. The imagery of the 'povão' (the masses) being excluded from even the stands underscores the alienation of the original samba enthusiasts.
The song continues to illustrate the commodification of samba through vivid metaphors. The 'mestre-sala' (a key figure in samba parades) being lured away by 'cartolas' (top hats, symbolizing the elite) and the 'puxador' (lead singer) selling his talent for money reflect how financial power has corrupted the art form. The reference to Hollywood, with its lights, cameras, and artificiality, further emphasizes the shift from authentic cultural expression to a spectacle driven by profit and fame. The lyrics criticize the artificiality and vanity that now dominate the samba scene, with 'Rambositores' (a play on 'composers' and 'Rambo') and 'mente artificial' (artificial mind) symbolizing the loss of genuine creativity and tradition.
The song's nostalgic tone is palpable in its longing for the past, specifically the 'Praça Onze' and the 'grandes carnavais' (great carnivals) of yesteryear. These references evoke a time when samba was a true reflection of the people's spirit and culture, celebrated in its purest form. The 'antigo reduto de bambas' (old stronghold of samba masters) represents a bygone era of authenticity and communal joy. Through its evocative lyrics, 'Samba-Enredo 2019 - E o Samba Sambou' serves as both a critique of the present state of samba and a heartfelt homage to its rich, uncommercialized past.
