APESHIT

The song 'APESHIT' by The Carters, which is the collaborative name for the powerhouse couple Beyoncé and Jay-Z, is a braggadocious anthem that celebrates their success, wealth, and cultural impact. The lyrics are filled with references to luxury brands, high-end fashion, and the trappings of a lavish lifestyle, which serve as symbols of their achievements in the music industry and beyond. The song's title itself, 'APESHIT,' suggests a wild, energetic, and uncontrolled reaction, which is reflective of the crowd's response to their performances and perhaps also their own approach to their careers—uninhibited and powerful.

The track also touches on themes of empowerment and self-worth, particularly in the music industry. Beyoncé's lines about getting paid in equity and reversing debts highlight the importance of financial independence and ownership, a significant point given the music industry's history of exploiting artists. Jay-Z's verse reinforces this sentiment, with references to turning down the Super Bowl and criticizing the Grammy Awards, indicating a rejection of traditional validation in favor of creating their own paths and celebrating their own achievements. The song is a statement of their ability to transcend and reshape the industry according to their terms.

Moreover, 'APESHIT' is a cultural statement, with the music video filmed in the Louvre Museum, juxtaposing contemporary black excellence against the backdrop of classical art. This setting amplifies the song's message about the significance of representation and the rewriting of history to include the narratives and achievements of black artists. The Carters are not just celebrating their success; they are claiming space in cultural institutions and challenging the status quo.