Dedicated Follower Of Fashion

The Kinks' song 'Dedicated Follower Of Fashion' is a satirical take on the fashion-obsessed individuals of the 1960s, particularly those in London's vibrant fashion scene. The lyrics paint a vivid picture of a man who is constantly in pursuit of the latest trends, his identity seemingly defined by his appearance and the clothes he wears. The repeated line, 'They seek him here, they seek him there,' emphasizes his elusive nature and the constant attention he garners due to his ever-changing style.

The song humorously critiques the superficiality and fickleness of fashion enthusiasts. The protagonist is described as someone who eagerly follows every new fad, switching from polka-dots to stripes from one week to the next. This behavior is portrayed as both amusing and somewhat pitiable, as his self-worth is tied to external validation and the approval of others. The mention of 'Regent Street and Leicester Square' and the 'Carnabetian army' situates the song firmly in the heart of London's fashion district, highlighting the cultural significance of these locations during the Swinging Sixties.

Ray Davies, the lead singer and songwriter of The Kinks, uses clever wordplay and a catchy melody to deliver his critique. The song's playful tone and repetitive structure mimic the cyclical nature of fashion trends, while the character's 'pleasure-seeking' lifestyle and 'flitting from shop to shop' underscore his shallow existence. Ultimately, 'Dedicated Follower Of Fashion' serves as a timeless commentary on the ephemeral nature of fashion and the lengths to which people will go to be seen as stylish and trendy.