What They Do

The song "What They Do" by The Roots, featuring Raphael Saadiq, is a powerful critique of the commercialization and superficiality that has infiltrated the hip-hop industry. The chorus, repeated throughout the song, serves as a mantra urging listeners to resist conforming to the inauthentic behaviors and practices that have become prevalent. Saadiq's soulful delivery of the chorus emphasizes the importance of staying true to oneself and not succumbing to external pressures.

In the first verse, Black Thought addresses the disillusionment with the current state of hip-hop, lamenting how the genre's original principles have been overshadowed by a focus on money and contracts. He criticizes those who imitate and falsely represent themselves, stressing the importance of originality and skill in true MCing. This verse sets the tone for the song, highlighting the tension between genuine artistry and commercial success.

The second verse delves deeper into the personal experiences of Black Thought as an artist navigating the industry. He reflects on the thin line between love and hatred, and how some artists compromise their integrity to achieve fame. Despite the challenges, Black Thought remains committed to creating original and meaningful music, which resonates with audiences worldwide. His dedication to his craft is evident as he describes the joy of performing live and receiving applause from fans.

In the final verse, Black Thought paints a vivid picture of the life of a touring artist, filled with both glamour and hardship. He emphasizes the mental and emotional toll of constantly being on the move, yet remains steadfast in his mission to produce authentic music. The verse concludes with a nod to his roots in Philadelphia and a promise to uplift others, showcasing his loyalty to his community and his commitment to staying true to his values.

"What They Do" is a compelling reminder of the importance of authenticity in an industry often driven by commercial interests. The Roots use their platform to advocate for genuine artistry and to challenge the status quo, making this song a timeless anthem for staying true to oneself.