Comunicação

Vanusa's song 'Comunicação' delves into the pervasive and often overwhelming influence of advertising in modern life. The lyrics paint a vivid picture of how advertisements infiltrate every aspect of daily existence, from the mundane act of brushing teeth with a specific brand of toothpaste to the more significant moments like watching a legendary soccer player, Pelé, on television. The repetition of commercial messages and the constant bombardment of consumerist imagery create a sense of being trapped in a cycle of consumption and media influence.

The song uses various metaphors to highlight the absurdity and omnipresence of advertising. For instance, the line 'Em formas de desejo, um sabonete' (In forms of desire, a soap) juxtaposes the mundane product with the powerful emotion of desire, illustrating how advertisements manipulate emotions to sell products. Similarly, the reference to being a 'cosmonauta patrocinador' (sponsored cosmonaut) on the moon underscores the idea that even the most extraordinary human achievements are not free from commercial exploitation.

Vanusa also touches on the personal impact of this relentless advertising. The lyrics mention losing love due to being late, distracted by yet another sensational advertisement. This highlights the emotional and relational costs of living in a world dominated by commercial messages. The song's repetitive structure and the recurring mention of commercials emphasize the inescapable nature of this influence, making the listener acutely aware of how deeply embedded advertising is in everyday life.