Knack Am
Yemi Alade
The Rhythmic Pulse of Love: Yemi Alade's 'Knack Am'
Yemi Alade's song 'Knack Am' is a vibrant celebration of love and the electrifying emotions that come with it. The phrase 'knack am' is a colloquial Nigerian Pidgin term that can be interpreted as 'hit it' or 'make it happen,' and in this context, it refers to the powerful impact that love and attraction have on the singer. The repetitive and rhythmic nature of the lyrics mirrors the heartbeat-like pulse of excitement and joy that love brings.
The song's lyrics are filled with vivid imagery and playful metaphors. Yemi Alade describes how her lover's presence gives her 'goose pimple' and makes her heart and brain dance. This metaphorical language emphasizes the physical and emotional reactions that love can provoke. The use of onomatopoeic sounds like 'gbangban dindin' and 'kereke dindin' adds to the song's lively and infectious rhythm, making it impossible not to move along with the beat.
Culturally, 'Knack Am' is deeply rooted in the Afrobeat genre, known for its energetic beats and danceable grooves. Yemi Alade, often referred to as the 'Queen of Afrobeats,' brings her signature style to the song, blending traditional African sounds with contemporary pop influences. The song also features shout-outs to her collaborators, highlighting the communal and collaborative spirit of the Afrobeat music scene. 'Knack Am' is not just a love song; it's a celebration of life, music, and the joy of being in love.